You’ve probably heard of Mailchimp. Even if you haven’t used the global email marketing platform you will no doubt have received an email from one of it’s millions of customers. Mailchimp gives business’ the platform to create newsletters, automated marketing campaigns and build and manage an audience of customers. Korubu has a fully integrated API with Mailchimp so you build your audience and engage with them at the touch of a button.
Here are our top picks of it’s features to help you get the most out of Mailchimp for your digital marketing.
Once you have collected your data via Korubu, you have two options. You can export the data from your Korubu dashboard as a CSV file or you can automate your marketing so that once a customer leaves an email is automatically sent out to them. This is fully customisable in that the design, the trigger (e.g 1 hour after leaving), the frequency of emails sent and who receives the email is entirely changeable based on the criteria you set.
Following on from your automated emails, it is important to maintain engagement with a regular newsletter. Regular communication is a good way of building trust and provides an additional opportunity to shout about your restaurant, menu or any upcoming events you have coming up. The frequency depends on your audience but it’s important to be regular and consistent.
Blogging is a great way to interact with your audience and boost your brand’s presence. Mailchimp has a RSS feed which allows you to get your content in front of your audience at the touch of a button. When a new blog is published on your website, Mailchimp will automatically take the article and send it out to your mailing list. Just pick the time and day.
Facebook and Instagram Ads
Once connected with your profiles, you can very quickly and easily create and schedule amazing Facebook or Instagram Ads through Mailchimp.
Tracking and Analytics
Want to know how well your marketing is performing? Mailchimp has its own reporting setup for each campaign you run and can also be connected with Facebook Pixel and Google Analytics.